Sazón – Latin-Inspired All-Purpose Seasoning

A little Sazón. A whole lot of flavor!

Bring the vibrant flavors of Latin-inspired cooking to your kitchen with Pawpa Flavor Sazón, a bold, aromatic all-purpose seasoning crafted to transform everyday meals into something extraordinary.

Featuring a savory blend of garlic, annatto, cumin, coriander, oregano, onion and pepper, balanced with sea salt, Sazón delivers a warm, earthy flavor that complements everything from rice and beans to grilled chicken, pork, beef and vegetables.

Whether you're preparing a traditional family favorite, experimenting with new recipes or firing up the grill, Sazón makes it easy to bring rich, satisfying flavor to the table.

Available in limited micro-batches, produced only a few times per year.

What Makes Pawpa Flavor Sazón Special?

• Rich, savory garlic: Creates a flavorful foundation that complements a wide variety of dishes.

• Annatto: Adds warm, earthy character and a beautiful golden-orange color.

• Aromatic cumin and coriander: Deliver the distinctive warmth associated with many Latin-inspired dishes.

• Oregano, onion and pepper: Round out the blend with layers of savory flavor.

• All-natural ingredients: No artificial flavors or preservatives.

What Can You Make With Sazón?

Mexican and Spanish-Inspired Rice

Add Sazón to rice while cooking for beautiful color and a rich, savory flavor. Delicious alongside grilled meats, tacos and enchiladas.

Chicken and Poultry

Use Sazón on chicken thighs, breasts, wings or whole roasted chicken. It also makes an excellent seasoning for chicken destined for tacos, burritos or rice bowls.

Pork and Beef

Bring extra depth to pork shoulder, pork chops, ground beef, steak and slow-cooked meats.

Beans, Soups and Stews

Add a savory boost to black beans, pinto beans, lentils, chicken soup and hearty stews.

Fish and Seafood

Season shrimp, fish fillets and seafood before grilling, sautéing or roasting.

Vegetables and Potatoes

Sprinkle over roasted potatoes, corn, peppers, onions and other vegetables for a warm, savory finish.

Dips and Salsas

Mix a little Sazón into homemade salsa, guacamole or savory dips for additional flavor.

Pawpa Bear's Easy Sazón Rice

Want to bring more flavor to an everyday side dish?

Ingredients:

• 1 cup uncooked long-grain white rice

• 2 cups chicken broth or vegetable broth, or the amount specified for your rice

• 1–2 teaspoons Pawpa Flavor Sazón, adjusted to taste

• 1 tablespoon olive oil or butter

• Optional: diced onion, bell pepper or tomato

Directions:

1. Heat the olive oil or butter in a saucepan over medium heat.

2. Add the uncooked rice and toast lightly for 1–2 minutes, stirring frequently.

3. Add the broth, Sazón and optional vegetables.

4. Bring to a gentle boil, then reduce the heat and cover.

5. Simmer according to your rice package directions, until the liquid is absorbed and the rice is tender.

6. Fluff with a fork and serve.

Pawpa Bear's Tip: For even more flavor, use Sazón to season the chicken, pork or shrimp you're serving alongside the rice.

Layer Your Flavor With Pawpa Flavor

Sazón is delicious on its own, but it's also an excellent addition to your seasoning collection.

For a classic Mexican- and Spanish-inspired all-purpose seasoning, explore our Pawpa Flavor Original.

Want to add bright citrus notes? Pair Sazón with our SabrOso Chili Lime Seasoning.

Quality Ingredients. Incredible Flavor.

Part of our original Pawpa Flavor line, Sazón is produced in limited micro-batches using carefully selected, all-natural ingredients.

Ingredients: Garlic, Sea Salt, Annatto, Cumin, Coriander, Pepper, Onion, Oregano.

Product characteristics: All-natural, low sodium, no added sugar, vegan-friendly and gluten-free.

Don't Miss the Next Batch!

Pawpa Flavor Sazón isn't always available. Because we produce it in limited quantities, availability may change throughout the year.

When it's in stock, grab a bottle and discover how a little Sazón can bring incredible flavor to rice, chicken, pork, vegetables and so much more.

Explore more delicious blends in our Pawpa Flavor Seasonings & Rubs Collection.

Everything needs a Pawpa Flavor!

Although we take every sanitary precaution, seasonings are mixed in a facility that may use peanut, tree nuts, milk, soy, shellfish, fish, wheat, and egg ingredients.