Black Rifle Coffee Company Ground

Black Rifle Coffee Company Whole Bean

Black Rifle Coffee Company Rounds

Black Rifle Coffee Company On The Go

Our Coffee

At BRCC, we import high-quality coffee beans, personally blend and roast them, and ship them directly to you. You cannot buy higher quality coffee at a lower price.


It's not easy finding the perfect beans to represent Black Rifle Coffee. After years of trial and error, Evan Hafer and our team of experts scoured through the coffee powerhouses of the world to give you the perfect cup, every cup. Whether it's the full-bodied and rich flavors of Guatemala or the bold and robust flavors of Brazil, you're sure to have the highest-quality medium roastlight roast, or dark roast brew regardless of how you take it.


Our green beans are shipped directly from their farm of origin to our roasting facilities. After they are inspected and have surpassed our standards for excellence, we roast them according to premium Black Rifle Coffee roast profiles five days a week.

Our coffee beans waste no time being delivered into our monster cast-iron drum roasters– the Burns B270R– which can roast 100-270 pounds of coffee in three to 15 minutes, depending on the roast. After the roasting process is complete, the whole beans are ground or moved straight to packaging, where each bag is pumped with nitrogen and sealed with a waterproof, one-way valve allowing zero moisture to get in. 

With roasting facilities stationed on each end of the country, in Manchester, TN and Salt Lake City, UT, we ensure that you’re getting the freshest coffee to your door.


Black Rifle Coffee Company serves coffee and culture to people who love America.

We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, we give back.


Founded in 2014 by former U.S. Army Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the mission to serve coffee and culture to people who love America.

Black Rifle stands for more than high-quality coffee. We are a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country.


#10,000 Veterans

A large part of Black Rifle Coffee Company's success is due to the outstanding work ethic and discipline of our Veteran employees. As we grow, we're committed to hiring 10,000 Veterans to provide opportunities to the military community that helped build us.

As a Veteran-founded and operated company, Black Rifle Coffee also strives to help other service-members successfully transition from the military into entrepreneurship. We provide assistance to Veterans who seek to launch a business of their own, helping more companies like Black Rifle Coffee Company become a reality.


Whether you’re in need of a laugh, an espresso masterclass or just want to see us put miniguns on a Tesla, our videos are created to educate, inspire and amuse.

There is no shortage of content within the BRCC community. Check out the Black Rifle Coffee Podcast every week for exclusive interviews and content about inspiring the American Dream through hard work and adventure. The Black Rifle Coffee Company YouTube Channel is another source for great content from the founders of BRCC.

We also have The Caffeinated Life Vlog and The Black Rifle Coffee Blog. Caf-Life and the BRC Blog give you an inside look into the newest releases (coffee, merch and news), our community and all the badass people who make Black Rifle Coffee the amazing company that you all know and love.

Coffee Or Die™

Our news & lifestyle magazine, Coffee or Die, was launched in June 2018 and features exclusive stories not available anywhere else.

Whether embedding with troops everywhere from Iraq and Afghanistan to Ukraine or covering civil unrest across America, our team of journalists and editors have shown time and again that they'll go anywhere to report the most important stories for our readers, sharing killer coffee recipes and top-notch military-satire along the way.

Stay up to date on all the stories that matter to you most with The PressCheck — a weekly newsletter that arms you with the latest content from Coffee or Die. The same way you’d press checking your firearm, this newsletter makes sure you’re cleared hot with essential news and stories about the military and veteran communities.

Free Range American

Launched in 2020, Free Range American is a lifestyle brand and multimedia platform like nothing you've ever seen before. We cover everything from hunting and fishing, 2A news and info, American history, and pulse-pounding adventure stories from the great outdoors.

Our team of storytellers is on a mission to share the most inspiring tales of hard work and determination that embody the American dream. From jaw-dropping outdoor adventures to fascinating historical insights, Free Range American is your go-to destination for stories that will leave you feeling inspired and ready to get after it.


BRCC's Nonprofit

Dedicated to serving and defending the principles of our country, The BRCC Fund™ supports veterans, first responders, and their families while helping conserve the great American outdoors. We do this by developing and supporting programs intended to communicate, educate, entertain, and inspire those within our community.

The BRCC Fund™ helps Service members and Veterans gain access to direct support, grants, training, resources and care they need. By engaging with local communities, we partner with organizations to help support their causes ensuring our community is vibrant and healthy.